Monday, December 22, 2008

What about the tush tag?

Growing up, I had a huge stuffed animal collection. I loved each and every one of them, as if they were pets. From Big Bear, a tan bear that stood 3 feet tall (very big to a 2 year old) to Snoopy, a classic staple, the one thing every stuffed toy has in common is the tush tag. That's right, the little hang tag that is most often attached to the tush of each stuffed animal. I never really paid attention to the tush tag until I needed one of my own for BuckleyBoo.

I hit the toy store and started examining tush tags on every toy I could find; they contained care instructions, copyright info, company names, web address, "Made in" info and a PA number. What is a PA number?

Well this is not the easiest question to answer. Many hours on the Internet steered me in the right direction. I found a service that could handle my "Law Label" needs or I could try to figure it out myself, which of course, is what I opted to do.

In the plush world, Massachusetts, Pennsylvania and Ohio require manufacturers to register each product's materials with the state. PA has the strictest guidelines; First you fill out a form, then pay a fee and submit a sample of your product. Once all the paper work is complete, the state of Pennsylvania will issue the product a PA number. Then you must send in the application to Ohio; fill out a form, pay a bigger fee and send in a sample. Ohio tests the materials to make sure the product complies with the state of Ohio standards. The state of Ohio sends you an official certificate. Then finally, you send the biggest check of all to MA and once they give you the OK you are good to go.

The bottom line is, you can not sell plush in these 3 states without having the official law label PA number. Oh the bureaucracy!

Monday, December 15, 2008

A note from Dr. Jane

Launching BuckleyBoo has truly been a family affair and from my perspective, knowing nothing about business but quite a bit about kids, it has been amazing to not only see my grandchild grow and develop with the Buckley menagerie (at 3 1/2 and after 2 years) she is still challenged to unbuckle the last two buckles while creating a make-believe world where her menagerie reigns supreme - it never occurred to us that a child might like more than one!!!! 

As I watch the little fingers probe and try to figure out the task, I am reminded of the enormous complexity of maturation and how challenge and mastery, carefully conceived and allowed to flourish tweaks all the areas of the brain that need stimulation for full development - from my vantage point as the "clinical" consultant, I am overseeing our product development to ensure that we engage children's needs in the most appropriate way'

I must remind all consumers of our product, that the best toy cannot achieve all things- conversation, touch, movement, etc.etc. Those things which you provide your child are their first tier to healthy development, long before and then along side the best toys being introduced into their lives. I will be watching the blog, and commenting on your issues and concerns as you guide your child on this most awesome journey to independence. Independence seems far off as we talk of toddler toys, but you will look back and question as does your child's grandparents, where did the time go????

Enjoy every moment, it will not be repeated.

Dr. Jane

Sunday, December 14, 2008

Welcome to the world of BuckleyBoo!


This is the BuckleyBoo Blog where you will find BuckleyBoo updates, new product information and anything else we feel worthy of talking about.


BuckleyBoo was officially launched 2 years ago by me and my mom, Dr. Jane, who is a practicing child psychologist. It has been a long and expensive journey to get to where we are today, but we couldn't be prouder. We have met some amazing people who have provided insight, guidance, advice and an unbelievable amount of patience in helping us bring the BuckleyBoos to market. Everyone we have met along the way has truly been essential to making this happen.  We thank all of you, Fei Fei, our inspiration, Kathleen, for a fab logo, Sean for creating the most huggable, lovable little creatures, Greg for his guidance and creative genius, Jack for being an encyclopedia of information (and willingly answering every question I could think of),  George for making sure this was financially feasible, Teddy for putting up with us, and of course every mom, educator, and retailer who has provided encouragement along the way by showing interest and purchasing the very first BuckleyBoos. I never could have guessed the complexities involved in making a toy but if I had to do it all again I would not change a thing. Welcome to the world of BuckleyBoo!

It's a Buckley Holiday



This is our first official holiday season and while BuckleySnowman did not make it to the stores this year, he is still one of our family's favorite BuckleyBoos.